Director of Product Marketing
About Spring Labs:
Spring Labs is at the forefront of data security, specializing in cutting-edge proprietary tokenization technology. Our mission is to revolutionize the way organizations handle data, emphasizing security, transparency, and trust. We are seeking a Director of Product Marketing with a robust background in data and cybersecurity within the financial services or technology sectors, ready to drive our product strategy and messaging.
Roles and Responsibilities:
- Product Positioning and Messaging: Develop clear and compelling messaging and positioning for our products, with a deep understanding of our technology, customers, and competitive landscape.
- Go-to-Market Strategy: Lead the planning, development, and execution of go-to-market strategies for new products and features. Collaborate with cross-functional teams to deliver innovative marketing campaigns.
- Market Intelligence: Be the expert on our buyers, how they buy, and their buying criteria; be the expert on our competition and how to crush them.
- Conference Strategy: Develop and execute a conference strategy that aligns with our business goals and connects us with the right prospects. Partner with the sales team to ensure a smooth handoff of opportunities and elevate our conversations through careful planning and execution of conferences.
- Content Creation: Create and execute a compelling content strategy that educates the market and advances thought leadership -- including case studies, whitepapers, blog posts, and more.
- Sales Enablement: Equip the sales team with the necessary tools, training, and materials to sell effectively against our competition.
- Product Launches: Plan and manage cross-functional efforts for seamless product launches.
- Performance Metrics: Define, monitor, and analyze metrics for launched products to ensure strategic goals are met, using these data to influence future strategy.
- Stakeholder Communication: Communicate effectively and manage stakeholders across the organization, including C-level executives.
Professional Experience and Education Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 7+ years of experience in product marketing within the technology or financial services industries.
- Proven track record of planning and rolling out successful product marketing campaigns.
- Experience in the data security or cybersecurity industry is required.
- Demonstrated success in a fast-paced, dynamic startup environment is preferred.
Skills Required to be Successful:
- Strategic Thinking: Ability to think strategically, driving ideas from concept to execution. Must excel at problem-solving and have a strong decision-making capability.
- Technical Proficiency: Comfortable discussing and understanding technical concepts, with a capacity to translate these into customer-facing materials. Knowledge of data security principles and technology, especially tokenization, is preferred.
- Communication Skills: Excellent written and verbal communication skills, with an ability to create compelling narratives for internal and external audiences.
- Analytical Abilities: Strong analytical skills, with a proven ability to interpret data and qualitative research and turn them into actionable strategies.
- Teamwork and Collaboration: Experience working with cross-functional teams, building strong relationships across the organization.
- Project Management: Strong organizational and project management skills, with a proven ability to manage multiple projects and tight deadlines.
- Customer Focus: Deep customer empathy and ability to identify and prioritize customer needs.
- Leadership: Demonstrated ability to lead, inspire, and influence team members and stakeholders at all levels of an organization.
Benefits & Perks:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Paid Time Off
- Paid Sick Leave
- Maternity & Paternity Leave
- Family Savings Account
- Dependent Care Savings Account
- Life Insurance
- 401(k) + match
Spring Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage all interested candidates to apply!
Diversity, Inclusion, and Equity
Spring Labs is committed to diversity, inclusion, and equality in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other basis protected by applicable law. Additionally, Spring Labs participates in the E-Verify program, as required by law.
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