Senior Digital Marketing Specialist (Paid Search), SMB Growth

Full job description

Our Mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*comScore Total Visits, September 2023)

Day to Day

As part of the Growth Marketing & Analytics team, you will help employers of all sizes find qualified talent by connecting them with Indeed through Search Engine Marketing (SEM). This is a chance for an experienced digital marketer to work on the #1 job site with over 350M+ unique visitors every month and shaping the future of how employers find qualified talent.

The ideal candidate will be responsible for executing SEM initiatives with little supervision and possess expertise in various SEM campaign types and strategic tactics, including campaign management, budget optimization, and testing and experiments. You will be owning a portfolio of SEM campaigns worldwide with a focus on B2B acquisitions with rigorous strategic projects and a testing mindset to drive maximum growth. You will be accountable for delivering new employer customer acquisition growth within cost-per-acquisition (CPA) guidance. This is an individual contributor role and will be reporting to the Director of Growth Marketing.

Responsibilities

Oversee all stages of multi-million dollar budget SEM campaigns, including execution, optimization, testing, measurement, and reporting

• Implement and maintain processes to track and parse key performance metrics (KPIs) while using data to optimize campaigns.
• Prioritize with internal marketing teams to identify opportunities, develop and implement effective marketing strategies, and manage paid budgets to meet KPIs and maximize ROI
• Promote an iterative, test-and-learn approach with Marketing Data Science and Business Analytics teams
• Interpret campaign reporting, analyze the reasons behind weekly and monthly trends, and make significant strategic recommendations to optimize campaign performance
• Monitor activities and deliverables, track progress against schedules, resolve risks and issues, manage changes, and deliver high-quality project requirements on time
• Play a key role in preparing project proposals, executing tests, reporting insights, and sharing learnings with the marketing teams and senior leadership
• Understand the target audience and customer journey to identify demand-creation opportunities and accelerate business growth and stay informed about the landscape to guide strategy and test ideas in accordance with industry best practices.

Skills/Competencies

• 6+ years of in-house search engine marketing (SEM) experience, ideally in B2B
• Expertise in Google Ads, Bing Ads, and Search Ads 360 (SA360) with proven foundational knowledge of search, dynamic search ads (DSA), and performance max campaign structure
• Successfully implemented and managed global paid search campaigns with a focus on incrementality testing and effectiveness
• Excellent analytical background and data-driven mindset with the ability to interpret data and draw actionable insights using SQL or Python.
• Resourceful with the ability to work autonomously and manage projects in a fast-paced environment across large, cross-functional teams
• Excellent verbal and written communication skills, rigorous attention to detail and time management
• Degree in a quantitative field such as Economics, Math, Physics, etc

Self-starter approach to work with a positive attitude and a drive to meet and exceed targets while taking on additional responsibilities.

Salary Range Transparency

US Remote 103,000 - 144,000 USD per year
Austin Remote 103,000 - 144,000 USD per year
New York City Remote 124,000 - 173,000 USD per year
Seattle Remote 118,000 - 165,000 USD per year
San Francisco Bay Remote 129,000 - 180,000 USD per year

Salary Range Disclaimer

The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 12 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://benefits.indeed.jobs!

Equal Opportunities and Accommodations Statement

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Accommodations at 1-855-567-7767, or by email at accommodations@indeed.com. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
Fair Chance Hiring
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Indeed’s Employee Recruiting Privacy Policy

Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs.
Reference ID: 44076

#INDMARKET

Job Type: Full-time

Pay: $103,000.00 - $144,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid parental leave
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply

Application Question(s):

• Are you a current or former Indeed employee?

Education:

• Bachelor's (Required)

Work Location: Remote