Job Description

Job Description: As the Senior Content Strategist, Global Markets, you will support Brand Content strategy development and execution for our global audiences across Buyer Marketing channels and product experiences (CRM, blogs, BOE, landing pages, and more). You will plan and create engaging content for the US, UK, Germany, France, and ROW, and will liaise with freelance writers in our key markets to activate against global and locally relevant marketing moments.

The Senior Content Strategist will be responsible for:

• Contributing to the strategy for Etsy’s localized buyer blogs in the US, Germany, the UK, and France, using existing research, data insights, and SEO recommendations
• Partnering with the CRM team to build and execute content plans for localized buyer marketing emails and push notifications
• Supporting additional content needs for buyer-facing channels, including Editors’ Picks pages, and finding ways to partner on social content
• Facilitating editor reviews of translated content to ensure alignment with Etsy’s writing guide and tone of voice
• Assigning and editing content written by freelancers
• Writing content for the US and UK markets as time allows
• Supporting hero content development for global and regional campaigns by leading and participating in cross-channel brainstorms and workshops
• Contributing to SEO efforts across our blogs and key landing pages
• Monitoring trends, industry news, and emerging technologies in order to drive future growth
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
  
  

Qualities that will help you thrive in this role are:

• 5+ years experience in content strategy, preferably in an e-commerce environment.
• Excellent copywriting skills and editorial judgment, with an ability to prioritize both style and substance.
• You’ve planned, written, and edited content for a variety of marketing channels, including blogs, email, and social media.
• You have experience building and implementing content strategies for blogs and email.
• You’re able to successfully collaborate with partners to drive impact.
• You’re familiar with content management systems, analytics platforms, and basic photo editing tools.
• You have excellent judgment and can make insightful decisions about copy based on data and research.
• You’re organized and focused, but also flexible and open to change.