Job Description

Position overview

We are looking for a detail-oriented and creative Website Migration Specialist / Content

Administrator to work with our in-house Porsche Center Website team to drive the innovation

and growth of our dealer website platform that offers a seamless, integrated, high-quality, and

visually appealing Porsche experience for customers visiting our dealers’ websites.

This role will focus primarily on localizing the Porsche Center Websites platform and ensuring a

successful roll-out to the US dealer network. In this role, you will be at the forefront of shaping

our Porsche dealers’ digital landscapes and crafting premium web experiences for our

customers. You will play a vital part for a growing need of the business and will provide input on

the future of our digital product portfolio. Get ready to transform Porsche’s digital ecosystem

and shape our brand’s online presence!

Roles & Responsibilities

• Create, customize, edit, and format content within the Sitecore Content Management
  
  

System (CMS) to ensure a consistent and engaging user experience across Porsche

Center Websites.

• Attend knowledge transfer sessions and trainings to become an expert at understanding
  
  

and using Sitecore to create, edit, and test new Porsche Center Websites.

• Assist with the operational on-boarding of new dealers to the new website platform.
• Create unique Porsche Center Websites (including page layouts, content, imagery, and
  
  

optimized for SEO) utilizing Sitecore's features and modules, marketing & design

guidelines, templates, best practices, technical requirements, and editorial guidelines.

• Lead the content migration process from current dealer websites to the new Porsche
  
  

Center Websites, ensuring accuracy, consistency, and adherence to guidelines and best

practices.

• Assist in designing a smooth onboarding experience for dealers based on existing
  
  

systems and dealer requirements.

• Conduct thorough reviews of migrated content to comply with Porsche Brand
  
  

Standards.

• QA new Porsche Center Websites to identify and address any issues related to
  
  

formatting, links, and overall presentation.

• Ability to promote the new website platform and manage expectations with dealers.
• Support live Porsche Center Websites and execute dealer requests for content updates /
  
  

changes, including giving recommendations and input if applicable.

• Improve and enhance the Porsche Center Websites Master Template (with regards to,
  
  

for example, layout, design and content) as the baseline to enable further streamlining

of new website creation for dealers joining the platform.

Role Description

• Create and maintain documentation for content management processes and guidelines,
  
  

including creating continuous process improvement efforts based on learnings.

• Provide training and support to dealers or other content contributors on Sitecore best
  
  

practices, content management processes, and tools.

• Provide new feature roll-out support to dealers, troubleshooting support, frequently
  
  

asked questions documentation, documentation of dealer requirements and feedback

etc.

• Assist in preparation for PI Planning alongside Product Manager to align features based
  
  

on dealer requirements.

• Coordinate activities between the PCNA market and the global Content Team.
• Collaborate with dealers, internal teams, support teams, product teams, as well as
  
  

product management.

Qualifications

Education:

• Bachelor’s degree in digital marketing, communications, web design or similar
  
  

Required

Experience (Job and Industry):

• 2 - 5 years of experience in the North American automotive industry, Digital
  
  

Marketing industry, or related field

• 2 - 5 years of experience as a Content Administrator or similar role, with a focus on
  
  

content management within Sitecore or similar CMS

• Knowledge of Search Engine Optimization (SEO)
• Experience in managing complex projects and/or marketing technology operations
• Previous experience in cross-functional teams and projects required, preferred
  
  

with international teams

• Advanced experience with standard MS Office applications (Excel, Word,
  
  

PowerPoint, etc.)

• Knowledge of dealership digital marketing processes in the automotive industry is
  
  

helpful

• Experience in product management within the SAFe framework is a plus
  
  

Skills and Competencies:

• Knowledge of Sitecore platform
• Professional presence and assertiveness
• Exceptional attention to detail and commitment to delivering high-quality websites