Job Description

Role details: Please note: you must be able to overlap with EST hours

Start date: ASAP

Anticipated hours per week: 40

Interview process:

• 30 min call with Hiring Manager and HR
• Short writing Assignment (up to 5 days to complete)
• 30 min call with owners and hiring manager
  
  

We are seeking a dynamic and experienced E-Commerce Marketing Manager to join our team at Chai Vision. In this role, you will play a pivotal role in managing and growing the direct-to-consumer (DTC) marketing channels for a brand under the Chai Vision umbrella. Your primary focus areas will include Shopify management, email marketing, SMS marketing, influencer marketing and organic social media management.

Key Responsibilities:

Shopify Management:

• Collaborate with the Amazon team and creative team to regularly update website banners, copy, and content for each brand’s website via Shopify.
• Ensure a seamless, engaging, and user-friendly online shopping experience for customers.
• Monitor website performance and user experience, implementing improvements as needed.
• Manage product listings, collections, and navigation to optimize the customer journey.
  
  

Email and SMS Marketing:

• Develop and execute effective email and SMS marketing strategies using platforms like Klaviyo or similar tools.
• Create compelling copy, visuals, and designs for newsletters, promotions, and campaigns.
• Segment and target audiences to maximize engagement, conversion rates, customer retention, and revenue.
• Analyze campaign performance and adjust strategies to achieve KPIs and improve ROI.
  
  

Organic Social Media Management:

• Manage and create content for various social media platforms, including but not limited to Instagram, Facebook, TikTok, Twitter, and Pinterest.
• Develop and execute social media strategies to grow followers, increase engagement, and drive traffic to the brand websites.
• Craft engaging captions and copy for posts, fostering a sense of community and brand loyalty.
• Monitor social media trends, track performance metrics, and adjust strategies accordingly.
  
  

Content Marketing:

• Work closely with the content team to create engaging, shareable content for blogs, articles, and social media platforms.
• Leverage storytelling to connect with our diverse audience and build strong brand affinity.
• Coordinate the production of high-quality content that aligns with brand messaging and marketing goals.
• Implement SEO best practices to increase organic search visibility and traffic.
  
  

Influencer Marketing:

• Identify, collaborate with, and manage relationships with influencers to amplify brand presence and reach new audiences.
• Negotiate contracts, ensure alignment with brand values, and manage influencer campaigns from start to finish.
• Track and analyze the performance of influencer partnerships, optimizing for effectiveness and ROI.
  
  

Benefits

• Paid Time Off (PTO): 10 days of PTO for vacation, personal time, or any other reason.
• Paid Holidays: Enjoy 15 paid holidays throughout the year.
• Sick Days: 5 sick days to take care of your health when needed.
• Bereavement Leave: 3 days of paid leave to support you during difficult times.
• Jury Duty: 3 days of paid leave for jury duty service.
• Health Insurance: We are in the process of rolling out health insurance coverage, with 50% coverage of the individual amount. Specific details will be provided within the coming weeks.
• Retirement Benefits: Eligibility for our 401k after 1 year of employment.