About Blackbird

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

Come join us in building the next great restaurant thrill ride.

About the Job

Blackbird is looking for a creative, versatile Social Media & Community Manager to manage our ever-growing social audience. You will be responsible for educating our brand values to our community and managing the day-to-day tactical side of our social media strategy.

This role requires a creative and data-driven individual who can seamlessly integrate social content, as well as influencer marketing and community building tactics to drive brand awareness and engagement. The ideal candidate has a strong understanding of content creation and managing social media tasks from ideation to execution, with experience in community management. A successful candidate will have an entrepreneurial “can do” spirit and thrive in a fast-paced environment.

Note: We are an in-office culture that values the power of in-person connection and collaboration. Just as Blackbird fosters magical in-restaurant experiences, we believe being together ignites creativity, accelerates problem-solving, and strengthens the team spirit essential to driving our mission forward.

Responsibilities

• Work closely with the Head of Marketing to develop and implement a comprehensive social media strategy to tell our story and elevate our brand in line with strategic business priorities and product roadmap
• Maintain and enhance Blackbird’s brand voice across social media platforms, ensuring consistency and authenticity based on our brand positioning
• Lead, plan and implement our overall social(s) calendar and platform positioning based on our social media strategy, collaborating with cross-functional teams and any external partners to achieve campaign objectives
• Use your creative talents to develop best in class content, including graphics, videos, and other multimedia assets
• Foster a strong sense of community among Blackbird’s enthusiasts, encouraging interaction, user-generated content, and brand advocacy
• Work closely with the Experiential Marketing Manager to plan and execute events that bring the Blackbird community together and bring value to our users
• Develop and implement influencer marketing campaigns, from selecting influencers to negotiating partnerships and aligning with brand messaging (ensuring alignment with business priorities, seasonality, trends, and cultural events)
• Write and edit social copy
• Utilize data and analytics tools to measure the success of social media efforts, providing regular reports and insights
• Be a thought leader on all things content and social so you can play a crucial role across the wider Blackbird business

Requirements:

• 5+ years experience in social media marketing for a consumer lifestyle brand
• Proven track record managing both organic and paid social media across current and emerging platforms
• Staying updated on social media trends and mastering content creation, including lo-fi video, is essential
• Experience in working with and executing influencer strategies aligned with broader marketing and business goals
• High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously
• Flawless written and verbal communication skills; must be able to pitch ideas and present complex concepts in a concise and understandable way
• Strong analytical skills with the ability to interpret data and consumer insights
• Able to travel and work flexible hours, including evenings and weekends, as required by event schedules
• Based in NYC

Pay Transparency Notice & Benefits

Depending on your work location and experience the target annual salary for this position can range from $75,000 - $100,000 USD. Disclosure in accordance with New York City's Pay Transparency Law.

Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.

Commitment to Equal Opportunity

Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. For US applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E-Verify program.

Join us and find out what the best work of your career could look like here at Blackbird.