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Senior Marketing Manager

Blackbird

Blackbird

Marketing & Communications
New York, NY, USA
Posted on Thursday, July 11, 2024

About Blackbird

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

Come join us in building the next great restaurant thrill ride.

About the Job

Blackbird is looking for a Senior Marketing Manager who will work closely with the Head of Marketing on shaping the brand's identity, storytelling, and market presence by executing comprehensive content marketing strategies to drive brand awareness, customer acquisition, and retention. This role is responsible for the development and implementation of integrated marketing campaigns, creates and maintains brand guidelines, helps define brand messaging, and manages the visual identity and tone of voice. This individual will play a vital role in continuing to grow all existing and future social and email platforms and audiences globally. We are looking for a strategic thinker with a proven track record of success in both brand and content marketing within the B2C space.

Responsibilities

  • Establish a north star for Blackbird’s brand voice and execute brand marketing and content strategies that drive growth, engagement and loyalty among target audiences
  • Produce best-in-class content that reinforces our brand values and positioning in the market and amplifies awareness of Blackbird’s products across all marketing channels, including, but not limited to, email, organic social, and web/blog
  • Support both demand generation and brand awareness needs; requiring a mix of a performance-based mindset, setting KPIs and metrics for assessing custom content solutions
  • Help develop our social media strategy and manage all Blackbird’s social channels (IG, Tik Tok, Twitter) including development of platform-first strategies and content, community management and performance
  • Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations
  • Be the subject matter expert for all social platforms and social tools globally, driving leadership and new ideas. Build daily relationships with key social media platforms, partners to stay up to date on the latest innovations and best practices in creative execution.
  • Serve as both copywriter and copy editor for all core assets, ensuring clarity, simplicity, and effectiveness in messaging
  • Collaborate closely with cross-functional teams, including product, design, engineering, go-to-market and product marketing, to develop high-impact marketing campaigns
  • Supervise and manage the work of freelancers, photographers and/or any external agencies or partners, ensuring that we produce nothing but best-in-class content that delivers business results
  • Create and own the content marketing calendar and communicate key updates to the marketing team and other key stakeholders
  • Track and analyze campaign performance, providing actionable insights and recommendations for optimization
  • Own content budget and ensure resources are allocated strategically

Requirements

  • 10+ years experience of brand marketing and content creation in the hospitality, tech, lifestyle or culture space
  • Able to develop long-term strategy and plans and balance that with strong day-to-day execution
  • Bold, creative storyteller with demonstrated experience building content that has cut through in culture while driving business results
  • High aesthetic standards and creative judgment and ability to think innovatively as a digital storyteller
  • Experience working in cross-functional teams and leading multiple projects simultaneously
  • You thrive in a fast paced environment and can execute with urgency
  • Proactive, entrepreneurial mindset – hard-working, thorough, organized, and motivated self-starter
  • Team player who operates well in a dynamic, all hands-on deck environment.
  • Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organization
  • Experience at an early stage startup and a passion for restaurants a bonus

Benefits and perks

We offer a full slate of benefits, including competitive salaries, stock options, medical, dental, vision, life and disability coverages, flexible vacation, and a parental leave program. We also offer some not-so-standard, extra-fun benefits.

We value diversity and believe forming teams in which everyone can be their authentic self is key to our success.

We encourage people from underrepresented backgrounds and different industries to apply. Join us and find out what the best work of your career could look like here at Blackbird. Send a resume to careers@blackbird.xyz to apply.