Careers in Crypto and Blockchain

Multicoin Capital
Multicoin Capital

Product Marketing Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Thursday, July 11, 2024

About Blackbird

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

Come join us in building the next great restaurant thrill ride.

About the Job

Blackbird is looking for a Product Marketing Manager who will be responsible for bringing new products, features, and campaigns to life. You will work closely with the other marketing leads and the business and product leaders to drive our overall marketing strategy and long term growth of our key products and business.

The ideal candidate for this role has experience in product marketing, growth marketing, understanding of acquisition and retention tactics. This candidate must be data and business savvy, and be a master of creative thinking and strategy. The ideal candidate is resourceful, creative, and results-oriented with a clear mastery of both the art and science of product marketing.


  • As our first Product Marketing hire, you will have the exciting opportunity to build the Product Marketing function at Blackbird working cross-functionally with Product, Design, Engineering, Go To Market and Marketing
  • Develop the value proposition and messaging framework for each of our core products and features
  • Responsible for the development and execution of Blackbird’s product marketing strategies to drive user acquisition, engagement, and retention
  • Develop and lead successful product launches and ongoing marketing campaigns
  • Analyze and identify the right consumer segments
  • Deeply understand our user base, and synthesize key insights, analytics, and competitive intelligence to help inform product positioning, value props, and go to market strategies
  • Create and own the marketing calendar and communicate key updates to the marketing team and other key stakeholders
  • Serve as both copywriter and copy editor for all core assets, ensuring clarity, simplicity, and effectiveness in messaging
  • Track and analyze campaign performance, providing actionable insights and recommendations for optimization


  • Minimum 6 years in PMM experience in consumer tech
  • Ability to work cross-functionally to ship great campaigns
  • Data driven approach to growth and decision making
  • Ability to execute independently and with urgency
  • Strong understanding of the mobile app market and experience marketing consumer-facing digital products
  • Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
  • Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organization
  • Proactive, entrepreneurial mindset – hard-working, thorough, organized, and motivated self-starter
  • Team player who operates well in a dynamic, all hands-on deck environment
  • Experience at an early stage startup and a passion for restaurants a bonus

Benefits and perks

We offer a full slate of benefits, including competitive salaries, stock options, medical, dental, vision, life and disability coverages, flexible vacation, and a parental leave program. We also offer some not-so-standard, extra-fun benefits.

We value diversity and believe forming teams in which everyone can be their authentic self is key to our success.

We encourage people from underrepresented backgrounds and different industries to apply. Join us and find out what the best work of your career could look like here at Blackbird. Send a resume to careers@blackbird.xyz to apply.